Sherwin-Williams: Swatch Everything
Gold - 2021 Atlanta Addys (Integrated Consumer Campaign)
Sherwin-Williams has over 1500 color names. It’s time to bring those colors to the real world.
Out-of-home brand installations that:
1. Pixelate footage in real-time.
2. Sample a random pixel’s color.
3. Provide a QR code that links the ColorSnap Visualizer app.
Big Pixels Instagram story filter
ColorSnap Art (stunt)
Standalone art installation using paint chips from Sherwin-Williams’ ColorSnap studio.